About the Zeotap x Amazon Integration
Zeotap is a certified third-party data provider in the EU Amazon DSP Audience Store, enabling native access to pre-built and custom audience segments directly within Amazon campaign workflows.
This integration empowers advertisers to combine Zeotap’s high-quality, consented audience data with Amazon’s native insights for superior campaign performance.
Privacy
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100% consented data aligned with IAB TCF 2.2
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ISO-certified (27018, 27017) privacy protocols
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GDPR and ePrivacy Directive compliance
- Advanced data encryption
Workflow
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Zeotap segments are natively available in the Amazon Audience Store
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Access via agency seats, Amazon managed service (MS), or self-service (SS) DSP
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Direct activation via Amazon Ads teams
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Agency and brand use through SSP and DSP integrations
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Available on Prime Video and Twitch
Why Zeotap Data on Amazon DSP?
Amazon audiences offer strong native targeting capabilities, and Zeotap enhances them with rich, privacy-compliant external signals from web, mobile, and in-app environments. Together, they enable advertisers to reach consumers more precisely across channels, unify audience strategies, and drive measurable improvements in engagement and conversion performance.
Supercharge your targeting by combining premium, consented data with Amazon’s native insights driving higher engagement and better campaign results.
Zeotap Data works with 30+ trusted data partners across Europe, including major telcos to deliver accurate, consented audience data based on real demographics, interests, and app usage, all fully GDPR-compliant.
Zeotap Data Audiences are now available across Prime Video and Twitch inventory.
Use Cases by Industry
Automotive
Reach high-intent car shoppers using data from OEMs, dealership visits, and online auto research behaviors. Perfect for awareness, consideration, and conversion campaigns.
CPG (FMCG)
Engage primary household decision-makers by leveraging purchase intent, interest signals, and app usage data across food, beverage, and personal care categories.
Tech & Electronics
Target tech-savvy consumers actively researching or shopping for electronics, hardware, and smart home devices using app data and digital behavior across product categories.
Travel
Inspire future travelers and convert active planners with data from travel search behavior, booking signals, and app activity ideal for promoting destinations, airlines, and experiences.
Finance
Connect with high-value audiences like everyday investors, credit seekers, or insurance intenders using intent data from app usage, content engagement, and financial behaviors.
+35% CTR Uplift