Zeotap Data and Roqad
Easy, Secure, Impactful
We build, sell and service the most effective audiences in digital advertising
Roqad + Zeotap Data
The combination of Roqad’s cutting-edge identity graphs and data onboarding, matched with Zeotap–Data’s large-scale third-party audience segments and deep integrations with trading platforms, addresses this need. Advertisers will benefit from greater scale and accuracy of targeting that complies with privacy regulations, along with seamless activation.
Zeotap Data offers people-based and deterministic data composed of Billions of unique IDs, refreshed daily to ensure fidelity and accuracy. Leveraging exclusive data partnerships from the telecom sector, premium publishers, and leading European data providers, Zeotap Data is fully-consented, GDPR and ePrivacy compliant. Presented in a universally recognisable segmentation to cater for all sectors, and accessible through every buying channel that matters, Zeotap Data provides an unmatched client service to ensure agencies, advertisers, and platforms deliver campaign success.
Our long term strategy
Roqad leads the way in privacy-compliant identity resolution, data onboarding, signal aggregation and now, with the acquisition of Zeotap Data, audience activation across multiple platforms for brands and Adtech players.
Our mission is to empower our clients to adapt and future-proof their First Party and Third Party Identity strategies in an increasingly cookieless and privacy-safe world.
Why we work well together
“The strengths of Roqad and Zeotap-Data perfectly complement each other in addressing the critical challenges of privacy-compliant identity resolution, data onboarding, and data activation in digital advertising. We’re excited about Zeotap-Data’s exclusive integration into the Amazon DSP and being able to now offer clients the huge reach and precision of targeting this allows; nobody else in Europe can do that. I look forward to collaborating with Zeotap-Data to support advertisers in driving greater ROI in a cookieless world where transparency and trust are paramount.” Carsten Frien, Founder and CEO of Roqad
Eliminating guesswork to scale with deeper audience insights
With Zeotap Data powered by Roqad, you gain a deeper understanding of their audiences and intelligently scale the campaign.
Learn more about Zeotap Data.